Experienced, Multi Award Winning, Bookkeepers

Cashtrak was established in 2006 by Carol Webb Fellow of the ICB (Institute of Certified Bookkeepers). Carol realised the bookkeeping industry was rigid and wanted clients to have the flexibility of the services that they needed, not the services the bookkeepers wanted them to have when not all services were utilised. So, Carol saw a gap in the market for flexible bookkeeping, providing as little or as much bookkeeping as the client wanted and hasn’t looked back since! 

We have come a long way since then and we employ a number of staff now who work seamlessly to ensure our clients receive a better service than anywhere else.

Along the way we have picked up a lot of awards including two ICB LUCAS (the Oscars of the bookkeeping world!) and we are the first to win a LUCA for best bookkeeping practice twice!

We have experiences of many industries: pubs;beauticians, hairdressers, builders, suppliers, personal trainers, consultants, brewers, renovators, software programmers, doctors, vets, restaurants, event planners, safety experts and more. Our experience is with individuals, sole traders, charities, SMEs, limited companies and a whole lot more. We have a close relationship with Xero (our favoured bookkeeping software) and are usually on their BETA testing meaning our clients get the new features first!

We pride ourselves in having top class customer service, being available to our clients whenever they need us and work very closely to fit in as part of their team rather than expecting the client to fit in with us, we see ourselves as an extension of our client's business.

Our staff are trained to the highest possible standard, in an industry where change is constant, we keep up-to-date with the latest industry standards, regulations and nice to haves to ensure we pass the valuable knowledge often resulting in cost or time saving.

Don't take our word for it though! Have a look at our testimonial page by clicking on this link. Or check out our reviews on Google.

Our staff at Cashtrak are fundamental to our success and we invest a lot of time in them to ensure that you receive the best possible service. Meet our multi award winning team:

Cashtrak's Team:


Joined Cashtrak: established it in 2006!

Brief career history: a range of different sizes of business gives her a broad insight into some of the unique challenges and problems faced by small companies. As a Certified Bookkeeper, authorised to work in public practice by the Institute of Certified Bookkeepers, a Sage Accountants club member and Xero Certified Advisor, Carol decided she'd be ideally placed to offer a service dealing, not only with the all the day to day practicalities, but also offering an advisory and systems planning services, enabling SME's to optimise their opportunities without huge expenditure.

Likes: musical theatre and police dramas

Dislikes: too many food producers spice food up too much, what happened to a can of beef & veg soup being just that?!

Which 3 people (alive or dead) would you like to have dinner with? My maternal grandfather, Grampy Hearn, I was only 6 when he died and I never got to know him properly. I was lucky enough to have 20 years with my other grandfather Grampy Bates and he was such an influence on me I want to have an insight into what I missed with Grampy Hearn. And Cliff Richard, I have been a fan for as long as I can remember and was always too late for getting tickets for concerts having only managed to see him a few times.

Xero tax specialist
Xero Migration Certified
Xero Payroll Certified

Stacey Woodford

Head of Operations

Joined Cashtrak: September 2018

Brief career history: worked at Sainsbury’s as a student, a brief stint in sales then in technical roles - firstly in the logistics industry then EPOS. After having children she then worked in managerial positions within facility helpdesks before moving on to Head of Operations at Cashtrak.

Likes: football, badminton, walking, visiting theme parks with her children

Dislikes: annoying TV and radio adverts, especially the ones constantly repeated

Which 3 people (alive or dead) would you like to have dinner with? Nikola Tesla, Alan Turing and my dad

Fluidly logo

Jo Carro, AICB

Client Account Services

Joined Cashtrak: March 2020

Brief career history: Jo started off as a bookkeeper, she then worked in a primary school assisting teaching with maths and English whilst doing some bookkeeping in her spare time before returning to bookkeeping full time with Cashtrak.

Likes: heavy metal music (concerts and festivals), birds but particularly birds of prey (I used to have a Harris Hawk called Nimrod) but the Osprey is my favourite. Love camping and walking. 

Dislikes: dark chocolate, chocolate orange, marmite and peanut butter

Which 3 people (alive or dead) would you like to have dinner with? David Coverdale (Whitesnake) Bruce Dickinson (Iron Maiden) and Robin Williams 

Aaron Lilley, FICB PM Dip, AATQB, MAAT

Head of Client Services and Development

Joined Cashtrak: August 2016

Brief career history: ran my own business as a driving instructor then for over a decade I have been working within an insurance accounts environment

Likes: rose wine, teddies, dogs

Dislikes: stupid drivers, the cold and the fact I am putting on weight!

Which 3 people (alive or dead) would you like to have dinner with? Dr Who, Sia and Richard Branson


Date of birth: 6th June 2014

Joined the Webb family: August 2016

Likes: sleeping in Keith's model railroad room, she has her very own place set aside, There are some lines that really fit with her so I would say her alter ego to Tom is SkimbleShanks, She even loves to drink mummy's tea and Skimbles is a tea drinker. 

Doesn’t like: dogs, even her "cousin" who is a cat loving dog with 2 cats she lives with already!!  You will hear her growl and hiss if one comes in her garden, but will happily tease the two neighbours dogs by sitting out of reach and let them bark at her as if no care in the world

Hero: Skimbleshanks the railway cat from TS Eliots Old Possum's Book of Practical Cats


Date of birth: 1st June 2020

Joined the Woodford family: 10th October, 2020

Likes: other dogs, socks, cuddles and chewing anything he is not supposed to

Dislikes: Bin lorries and loud noises

Hero: PD Griff (Thames Valley police dog)


Date of birth: 30 April 2020

Joined the Carro family: July 2020

Likes: socks and teddies (rips them to shreds in seconds)

Doesn’t like: bin lorries

Hero: Lassie

Institute Of Certified Bookkeepers (ICB) Practice

Why Being Part Of The ICB Is Great For Clients And Us

The ICB is the world's largest bookkeeping institute, leading the way promoting and maintaining the standards of bookkeeping as a profession. The ICB qualifications for membership recognise academic attainment, working experience and competence.

They provide ongoing support to members, ensuring we are knowledgeable and up to date with the latest legislation, mindful of our ethical obligations and best-placed to provide a trusted and exemplary service to you.

The ICB provide valuable resources and tools to support us providing our clients top class service and satisfaction and we are proud to be part of the family.

To read more on the ICB objectives and principles, click here.

Not just a bookkeeper, an ICB bookkeeper. 


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